Workshop: Search Engine Marketing 101
Name:
Workshop: Search Engine Marketing 101
Date:
August 9, 2023
Time:
1:00 PM - 2:30 PM EDT
Event Description:
About this event
- 1 hour 30 minutes
- Mobile eTicket
About the workshop: Topics covered:
- Overview of what SEM is and the use cases
- How to leverage search data to learn more about your business/customers
- How the auction works
- Fundamentals of campaign set-up
About the speaker: Anne Bui, Founder of Puffer, a Digital Performance Marketing Consultancy
An award-winning agency search specialist, Anne has nearly a decade of experience in digital advertising. An ex-Googler and a global ad agency veteran, she has consulted across a diverse set of enterprise clients, start-ups, and small to medium sized Canadian businesses.
