WEBINAR: CANADIAN SHOPPER BEHAVIOUR DURING THE COVID19 PANDEMIC. WHAT HAVE WE LEARNED AND WHAT COMES NEXT?

Host: Food, Health & Consumer Products of Canada

Date:  Thursday, February 11
Time:   1:00 p.m. to 2:00 p.m.

Are you adequately prepared to meet the needs of your shoppers as we enter the next phase of the COVID19 pandemic and beyond?

This information session is tailored to help sales, category management, marketing and insights teams gain a deeper understanding of how the COVID19 pandemic has impacted the behaviours of Canadian grocery shoppers since the outset of the COVID19 pandemic. Through the learnings and insights shared by Shopper Intelligence, you will be in a better position to help your teams and organization meet the needs of your shoppers as we enter the next phase of the pandemic.

As is well documented, COVID19 has significantly altered the ways in which Canadians make their shopping decisions regarding everything from shopping location to trip frequency and the choices they make in store. We expect many of these changing behaviours to shift ‘back to normal’ but also anticipate some of them to ‘stick’ once the pandemic comes to an end.

Predicting future shopping behaviour certainly has its challenges but through the industry leading shopper insights garnered by Shopper Intelligence, you will learn about the priorities of Canadian shoppers and the strategies your organization should consider implementing to improve shopper satisfaction during these continued unpredictable time.

The webinar is structured to help you gain a better understanding of:

• The changing grocery shopping behaviours of Canadian shoppers as they navigated the initial ‘shock’ period and recovery phase of the COVID19 pandemic
• How shopping behaviour has changed as Canadian shoppers adapted to the ‘new normal’
• Which of these behaviours are likely to shift back to ‘regular shopping behaviour’ and which ones are likely to ‘stick’ once the pandemic has ended
• Strategies you can implement today and in the near future to ensure you are addressing the concerns and priorities of the Canadian shopper

After registering, you will receive a confirmation email containing information about joining the meeting.