Marketing and Sales

Session 3 - Marketing and Sales (Feb 16th)

In this session participants will learn about the distinction between sales and marketing. We will learn in more detail, what goes into your marketing plan in your business plan. We will determine a marketing game plan, budgets, action steps, using the value proposition to help guide you towards creating marketing copy that can get results and then look at some key marketing tools you can use to break into the market. In the back half of this session, we will look at the sales process and how you take a prospective buyer from being interested in what you do, to becoming a paying client. We will share the 6-Step Sales process and share what you need to do each step of the way! You will have a sales plan that works, that is consultative in nature and that puts the focus on the customer getting value for their purchases.