Market Research

Session 2 - Market Research (Feb 9th)

Market research is often overlooked by business owners, however by doing proper research it will save you time, money and energy. When you have a good understanding of the market and what they want in terms of products and services and what their challenges and needs are and how your business can solve those challenges and exceed the needs and client’s expectations. We will learn the 10 steps to market research, identify tips and tools that you can easily source to help you obtain the information you need to make sound business decisions, plus each participant will work on a case study to show how a major food company uses market research to launch a new line of breakfast cereals!